Mark is a visionary leader in transformational innovation. His career has been defined by a passion for engineering, management consulting, entrepreneurship, and digital transformation. He had the privilege of designing revolutionary solutions and partnering with some of the world’s most innovative brands to redefine how products, services, and experiences enhance human engagement.
As the founder and CEO of Level 11, He didn’t just lead a company - I sparked a movement. I drove the development of pioneering digital transformation initiatives that fundamentally shifted customer engagement paradigms. Among these were the Disney MagicBand, a wearable technology that revolutionized theme park experiences, and the Carnival OCEAN Medallion, an IoT platform that transformed the cruise industry. These projects exemplify my commitment to visionary thinking and tangible impact.
My leadership journey began at Accenture, where I led enterprise-wide global transformations and managed portfolios that delivered measurable results in industries such as gaming, retail, healthcare, and technology. This experience laid the groundwork for the launch of Level 11 in 2009, a firm I built to integrate cutting-edge engineering with design thinking to create extraordinary guest experiences
Founded and scaled Level 11 to a workforce of over 150 employees, achieving $100M+ in revenue and an annual run rate exceeding $30M.
Cultivated enduring partnerships with iconic global brands, including Disney, Carnival, Starbucks, and Philips Healthcare.
Consistently delivered enterprise transformation programs with full P&L accountability exceeding $20M annually.
Pioneered IoT-enabled platforms, including Disney’s MagicBand and Carnival’s OCEAN Medallion, multi-billion-dollar initiatives hailed as transformational benchmarks.
Championed Starbucks’ Mobile Order & Pay system, now generating over 25% of the company’s U.S. revenue and redefining the QSR industry.
Directed the creation of Philips Lumify, the first app-based, subscription-driven mobile ultrasound solution, broadening access to high-quality healthcare.
Serves as a Distinguished Fellow at Avasant, providing strategic counsel to Fortune 500 companies on emerging technologies like the Metaverse, Digital Twins, and Elevated Guest Experiences.
Regularly moderates industry panels, offering invaluable insights at the intersection of technology innovation and business strategy, guiding executives through transformative journeys.
Mark led the architecture and engineering of Disney’s xConnect platform, the backbone of the MagicBand. Handling over 250,000 events per second for 30 million annual park guests, his team redefined IoT scalability and guest experience integration.
Mark’s leadership was instrumental in Carnival’s proprietary Orchestr8 platform, a real-time IoT solution that powered over 20 Princess ships, enabling hyper-personalized guest experiences and operational efficiency. Results included a 90% reduction in embarkation time and 60% faster food delivery.
As the visionary behind Starbucks’ Mobile Order & Pay system, Mark delivered a platform that reshaped consumer convenience, operational throughput, and industry standards. The system drove billions in incremental revenue and established Starbucks as a leader in digital innovation.
Mark’s team built the eCommerce and cloud infrastructure for Lumify, enabling Philips to disrupt traditional ultrasound markets with a portable, app-based subscription model that democratized access to medical imaging technology.
Designing cutting-edge, user-focused experiences that drive engagement and growth.
Empowering organizations to adapt and thrive in a rapidly evolving digital landscape.
Optimizing operations and strategies to achieve sustainable business success.
where I’ve scaled businesses to industry dominance.
where I’ve catalyzed breakthrough ideas that transform markets.
where I’ve harnessed technology to deliver unparalleled customer experiences.
where I’ve aligned enterprise strategies with technological innovation.
Inc. 500 Fastest Growing Companies
Inc. 5000 Fastest Growing Companies
Seattle Business Magazine Best Companies to Work For
Young Presidents' Organization Most Innovative Company Finalist (Rang the NASDAQ bell in Times Square).